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MARKETING HIGHLIGHTS

· CREATIVE PRODUCTION · INFLUENCER MARKETING  · PROJECT MANAGEMENT · CONTENT MANAGEMENT · ANALYTICS OPTIMIZATION · BUDGET TRACKING · CAMPAIGN MANAGEMENT · CREATIVE DIRECTION · DIGITAL MARKETING OPTIMIZATION ·

With my 8 years of experience in marketing roles, I've developed a portfolio of campaigns and projects I've worked with brands on. I've spent time in all areas within a marketing department and have participated in numerous creative, digital marketing, and e-commerce roles while becoming skilled in the associated professional software for those areas.

My marketing experience with brands includes small-scale participation through content creation projects and expands to orchestrating entire campaigns by coordinating creative production, launch strategy, content management, e-commerce preparation, analytics tracking, search engine optimization, and many more areas that play a part in creating a successful product campaign.  

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POWERPLANT MOTORCYCLES (P16)

As I've started leading Powerplant Motorcycles’ marketing efforts, I've been boosting sales by emphasizing the brand’s unique individuality and authenticity. By deeply understanding the brand's culture and demographics, I’ve crafted content that not only engages the audience but also amplifies reach.

 

Additionally, I’ve optimized the e-commerce with email capture pop-ups, and SEO to effectively monetize on the growing audience + core following.

AREAS OF FOCUS

 ORGANIC SOCIAL MEDIA MARKETING


PHOTO + VIDEO CONTENT CREATION


CONTENT MANAGEMENT 


EMAIL MARKETING


LAUNCH STRATEGY


PARTNERSHIP STRATEGY

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SEO + EMAIL MARKETING

For Powerplant, I've implemented different tactics to boost e-commerce sales including setting up forms for e-mail capture on the Shopify store, optimizing SEO for increased organic site traffic and implementing additional links into social media marketing to accompany content strategy. All of which are routinely checked in Google Analytics for data reference.

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CONTENT // SALES

To increase sales and awareness on product campaigns, I've created and managed content on the website, email, and social channels. I actively manage it to make sure content is used efficiently to convert sessions into sales. 

KEY RESULTS - 1 MONTH

For Powerplant, I optimized the website and e-commerce store for the Akila x Powerplant campaign launch by utilizing a landing page consisting of the campaign's video I shot. In the hero banner, I included a CTA button directly linking to the product so all traffic coming from the social media posts + emails I managed, would funnel to the product page.

 

To drive additional sales I set up a Buy Now Pay later payment option to help an additional 12% of browsers complete their purchase on higher priced items.

20% INCREASE IN WEB TRAFFIC

NEW RECORD MADE - LARGEST E-COMMERCE SALES DAY

15% INCREASE IN SALES

During my time at SHOEI Helmets USA and Helmet House USA I got to contribute marketing support through social media marketing while coordinating in other areas across numerous campaigns.


I managed social media channels, paid social ads, created and edited photo + video content for campaigns, collaborated with design team for creative assets, sourced influencers and strategized creative productions. 

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SHOEI HELMETS USA

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HELMET HOUSE USA

AREAS OF FOCUS

 ORGANIC + PAID MEDIA MARKETING



PHOTO + VIDEO CONTENT CREATION



INFLUENCER MARKETING



SOCIAL MEDIA MARKETING



CAMPAIGN MANAGEMENT



BUDGET TRACKING




ART DIRECTION



 

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INFLUENCER MARKETING

 10+ INFLUENCERS ONBOARDED

I sourced, onboarded and managed over 10 influencers to assist with the initiatives of several campaigns which brought key successes including increased sales, brand awareness and brand culture.

SHOEI PFS

For the SHOEI PFS campaign, I orchestrated many pillars for the entire project starting from making sure the communication for the safety campaign was clear and urgent.

 

This included sourcing numerous influencers, coordinating athletes, managing productions, collaborating with the design team for optimized assets, overseeing content production, copywriting and scheduling social media posts all while ensuring all deliverables met quality standards to drive successful results.

KEY CAMPAIGNS:

DESERTX  LAUNCH
MONSTER SP LAUNCH
DUCATI X LAMBORGHINI STREETFIGHTER V4 RELEASE

During my time at MotoCorsa I helped manage the company's marketing initiatives in conjunction with with DUCATI and DUCATI USA's marketing campaigns


I served as the Digital Marketing Manager and managed social media channels, website ads, paid media, content creation, and email marketing  while serving as the Art Director by designing marketing assets, apparel, graphics for bikes and more.

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DUCATI // MOTOCORSA

AREAS OF FOCUS

DIGITAL MARKETING MANAGEMENT


PHOTO + VIDEO CONTENT CREATION



CREATIVE DIRECTION



SOCIAL MEDIA MARKETING



CAMPAIGN MANAGEMENT



EMAIL MARKETING



PAID SEO



STRATEGIC PARTNERSHIPS



COMMUNITY ENGAGEMENT





 

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