Minus-8 stands out from other watch brands that often focus on surf and travel scenes by celebrating authenticity and real creative moments. For this campaign, I worked with artist Bryce Wong to document his studio, his workflow, and the sources of inspiration that fuel his work. The Minus-8 watch naturally became part of his daily process, reflecting the brand’s dedication to genuine creativity and individuality.
21' MINUS 8 X BRYCE WONG
For the Minus-8 Solar Diver campaign, I focused on showcasing the watch’s performance and durability in real-world conditions. To capture its capabilities authentically, I took part in spearfishing, documenting the experience both above and below the water. The resulting images highlight not just the watch, but also the brand’s ethos of adventure, authenticity, and a hands-on connection to the environment.