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ZUMIEZ
25' ZUMIEZ X STUDENT DRIVER
I
In June 2025, Zumiez launched an activation to celebrate and promote its partnership with Student Driver, a car enthusiast brand founded by Daniel Wu and Sung Kang. The event featured an in-store signing followed by a car meet at Motoring Coffee, drawing automotive fans from across Los Angeles.
I was tasked with creating engaging content that captured the community’s energy and showcased the customer experience Zumiez is known for, while aligning with the marketing team’s broader initiatives.
VIDEO : MIKE LUCI @mikeluci
PHOTO + VIDEO EDITING: MIKE LUCI
ASSIST + DRONE VIDEO : ZACH GILMAN
24' ZUMIEZ X PLANTED by Vic Blends
On September 14th 2024, Zumiez celebrated a new brand partnership with Vic Blends's new brand "PLANTED".
Zumiez partnered up with renowned barber Vic Blends to celebrate his brand "PLANTED" now being carried at Zumiez nationwide. The event hosted four barbers giving out free haircuts as well as a skate demo, catering, and other activities for attendees.
To capture the event, Zumiez hired me to produce video and photo assets for the event + highlighting Vic's story behind "PLANTED".
VIDEO : MIKE LUCI @mikeluci
PHOTO : OLIVER KING @kingollie99
PHOTO + VIDEO EDITING: MIKE LUCI
ZUMIEZ
24' ZUMIEZ X PLANTED by Vic Blends
On September 14th 2024, Zumiez celebrated a new brand partnership with Vic Blends's new brand "PLANTED".
Zumiez partnered up with renowned barber Vic Blends to celebrate his brand "PLANTED" now being carried at Zumiez nationwide. The event hosted four barbers giving out free haircuts as well as a skate demo, catering, and other activities for attendees.
To capture the event, Zumiez hired me to produce video and photo assets for the event + highlighting Vic's story behind "PLANTED".
VIDEO : MIKE LUCI @mikeluci
PHOTO : OLIVER KING @kingollie99
PHOTO + VIDEO EDITING: MIKE LUCI
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