top of page

SOCIAL MEDIA MANAGEMENT HIGHLIGHTS

· CONTENT CREATION · INFLUENCER MARKETING · ORGANIC GROWTH · ART DIRECTION · CONTENT STRATEGY · ANALYTICS OPTIMIZATION · COMMUNITY ENGAGEMENT · PAID MEDIA · MEDIA MANAGEMENT · STORYTELLING

LINKEDIN · INSTAGRAM · TIKTOK · FACEBOOK · YOUTUBE + SHORTS · X


 As a dedicated social media professional, I specialize in the art of storytelling and content strategy to captivate audiences, fostering meaningful connections tracked by analytics to measure the impact and success of the campaigns. I bring brands to life on social platforms through numerous tactics, making sure they flourish, accomplish goals and reach their full potential.

CONTENT CREATION · CONTENT STRATEGY
@MOTOCORSA MANAGED 9/2021 - 8/2023

For MotoCorsa I took on full creative control with content creation while creating a tailored strategy for MotoCorsa's business model for selling Ducati motorcycles, parts, service and apparel.

 

Some highlights of the strategy were creating entertaining yet highly informative content to foster the pillars of community engagement and brand authenticity. This included getting client and staff involvement to accomplish transparency and buyer trust due to MotoCorsa being a luxury focused company.

CAMPAIGN HIGHLIGHTS

+ OVER 1100 YOUTUBE SUBSCRIBERS ACHIEVING MONETIZATION STATUS

- 236K CONTENT VIEWS AND COUNTING ON YOUTUBE

- CREATED CONTENT RESULTING IN 2M+ IMPRESSIONS ON SOCIAL CHANNELS

- ACHIEVED 60K FOLLOWERS ON INSTAGRAM

DSCF0323-2.jpg
IMG_4441.jpg

SHOEI HELMETS USA

COMMUNITY ENGAGEMENT · CONTENT CREATION
@SHOEIHELMETSUSA MANAGED 12/2023 - 6/2024

I was handed to the keys to the Shoei Helmets USA pages and immediately audited community messages, top performing content and market potential for the heritage brand. In the span of 6 months, I increased post performance and engagements 34% by utilizing the themes of the top performing content and implementing those features into campaigns I coordinated.

COMMUNITY HIGHLIGHTS

+ 34% INCREASED OVERALL PROFILE ENGAGEMENT  PERFORMANCE ACROSS PLATFORMS

+ 150% INCREASED MESSAGING/INTERACTION WITH AUDIENCES AND CREATORS

 

HELMET HOUSE

PARTNERSHIPS · ATHLETE MARKETING · PAID MEDIA · CREATIVE DIRECTION · CONTENT STRATEGY

@HELMETHOUSEUSA MANAGED 09/2023 - 06/2024
@TOURMASTERGEAR MANAGED 09/2023 - 06/2024 * INTERNAL
 BRAND
@RIDENORU MANAGED 09/2023 - 06/2024 * INTERNAL BRAND

During my time at Helmet House I lead many projects for social media and showcased my skillset for content creation, content strategy, art direction, content management, influencer marketing and production management. In the span of 10 months I doubled Helmet House's follower count by utilizing athlete marketing as well as enhanced appearance of its house brands on social media by collaborating with creative team and directing creative for marketing assets.

KEY HIGHLIGHTS

+ 50% INCREASE IN OVERALL FOLLOWER COUNT 
+ RECORD HIGH ORGANIC REACH FOR OWN BRANDS
· INCREASED B2B RECOGNITION AMONGST PROFESSIONALS, BRANDS AND ATHLETES IN THE POWER SPORTS INDUSTRY

 

CORTECH RACING

INFLUENCER MARKETING · MARKET STRATEGY · COMMUNITY ENGAGEMENT
@CORTECHRACING MANAGED 09/2023 - 06/2024

For Cortech Racing, I optimized the content direction and implemented an influencer heavy strategy to boost community presence and brand awareness with the goal of becoming "The Community's Brand". I sourced culture fit influencers for campaigns around key items that brought successful results, selling out those very products and marketing to an under-pursued demographic I saw potential for.

CAMPAIGN HIGHLIGHTS

LOLO RIDING LEGGINGS + WOMEN'S GEAR CAMPAIGN SUCCESSES

+ 41.3K ENGAGEMENTS AND COUNTING
+ 1M IMPRESSIONS AND COUNTING
+ GENERATED SALES RESULTING IN 2 SOLD OUT PRODUCTS

 

OTHER BRANDS MANAGED + ADVISED

+ EDGEOUT RECORDS // @EDGEOUTRECORDS - 2020
+ POWERPLANT MOTORCYCLES // @POWERPLANT - 2018


 

bottom of page