SOCIAL MEDIA MANAGEMENT HIGHLIGHTS
· CONTENT CREATION · INFLUENCER MARKETING · ORGANIC GROWTH · ART DIRECTION · CONTENT STRATEGY · ANALYTICS OPTIMIZATION · COMMUNITY ENGAGEMENT · PAID MEDIA · MEDIA MANAGEMENT · STORYTELLING
LINKEDIN · INSTAGRAM · TIKTOK · FACEBOOK · YOUTUBE + SHORTS · X
As a dedicated social media professional, I specialize in the art of storytelling and content strategy to captivate audiences, fostering meaningful connections tracked by analytics to measure the impact and success of the campaigns. I bring brands to life on social platforms through numerous tactics, ensuring they flourish, accomplish goals, and reach their full potential.
POWERPLANT
AUGUST 2024
Powerplant is one of LA's most notable motorcycle garages that has successfully fused both motorcycle and streetwear fashion elements within its brand DNA.
While being hired on to handle Powerplant's Marketing and E-commerce, I've also been given access to the social media channels to which I've brought successful results from a tailored content strategy that highlights the brand's authenticity, and sense of community. The results of my own photo/video content creation with the direction of my content strategy have resulted in a upwards trending 10% increase in following and engagement along with a 15% increase in sales from organic social media content alone.
Other social media strategies I've used have been utilizing paid media for additional sales and site traffic, implementing the brand's shop into Instagram and Facebook to tag products, managing a content calendar on Airtable and planning assets for product/sales campaigns.
30 DAY RESULTS
+ 10% FOLLOWING INCREASE
+ 15% INCREASED ENGAGEMENT
+ 15% INCREASE IN SALES DIRECTED FROM ORGANIC SOCIAL MEDIA
REEL RESULTS:
5.5K+ ENGAGEMENTS
366+ SENDS
89+ COMMENTS
SEE IT LIVE HERE:
CONTENT CREATION · CONTENT STRATEGY
@MOTOCORSA MANAGED 9/2021 - 8/2023
For MotoCorsa I took on full creative control with content creation while creating a tailored strategy for MotoCorsa's business model for selling Ducati motorcycles, parts, service and apparel.
Some highlights of the strategy were creating entertaining yet highly informative content to foster the pillars of community engagement and brand authenticity. This included getting client and staff involvement to accomplish transparency and buyer trust due to MotoCorsa being a luxury focused company.
CAMPAIGN HIGHLIGHTS
+ OVER 1100 YOUTUBE SUBSCRIBERS ACHIEVING MONETIZATION STATUS
- 236K CONTENT VIEWS AND COUNTING ON YOUTUBE
- CREATED CONTENT RESULTING IN 2M+ IMPRESSIONS ON SOCIAL CHANNELS
- ACHIEVED 60K FOLLOWERS ON INSTAGRAM
SHOEI HELMETS USA
COMMUNITY ENGAGEMENT · CONTENT CREATION
@SHOEIHELMETSUSA MANAGED 12/2023 - 6/2024
I was handed the keys to the Shoei Helmets USA social media platforms and immediately audited community messages, top performing content and market potential for the heritage brand. In the span of 6 months, I increased post performance and engagements 34% by utilizing the themes of the top performing content and implementing those features into campaigns I coordinated.
COMMUNITY HIGHLIGHTS
+ 34% INCREASED OVERALL PROFILE ENGAGEMENT PERFORMANCE ACROSS PLATFORMS
+ 150% INCREASED MESSAGING/INTERACTION WITH AUDIENCES AND CREATORS
HELMET HOUSE
PARTNERSHIPS · ATHLETE MARKETING · PAID MEDIA · CREATIVE DIRECTION · CONTENT STRATEGY
@HELMETHOUSEUSA MANAGED 09/2023 - 06/2024
@TOURMASTERGEAR MANAGED 09/2023 - 06/2024 * INTERNAL BRAND
@RIDENORU MANAGED 09/2023 - 06/2024 * INTERNAL BRAND
During my time at Helmet House I lead many projects for social media and showcased my skillset for content creation, content strategy, art direction, content management, influencer marketing and production management. In the span of 10 months I doubled Helmet House's follower count by utilizing athlete marketing. I also enhanced appearance of its house brands on social media by collaborating with the creative team and directing creative for marketing assets.
KEY HIGHLIGHTS
+ 50% INCREASE IN OVERALL FOLLOWER COUNT
+ RECORD HIGH ORGANIC REACH FOR OWN BRANDS
· INCREASED B2B
RECOGNITION AMONGST PROFESSIONALS, BRANDS, AND ATHLETES IN THE POWER SPORTS INDUSTRY
CORTECH RACING
INFLUENCER MARKETING · MARKET STRATEGY · COMMUNITY ENGAGEMENT
@CORTECHRACING MANAGED 09/2023 - 06/2024
For Cortech Racing, I optimized the content direction and implemented an influencer heavy strategy to boost community presence and brand awareness with the goal of becoming "The Community's Brand". I sourced culture fit influencers for campaigns around key items that brought successful results, selling out those very products and marketing to an under-pursued demographic I saw potential for.
CAMPAIGN HIGHLIGHTS
+ 41.3K ENGAGEMENTS AND COUNTING
+ 1M IMPRESSIONS AND COUNTING
+ GENERATED SALES RESULTING IN 2 SOLD OUT PRODUCTS ON INFLUENCER CAMPAIGN
INFLUENCER MARKETING HIGHLIGHTS
When it comes to influencer and affiliate marketing it can be tricky to track ROI although there are key ways to make sure an investment in an influencer yields key results.
The first step I utilize is defining the KPIs which can differ based on the product and brand's intention whether its positive sentiment, sales, or awareness.
Below are some influencer campaigns I lead in order to accomplish the set goals for the collaborations.
SHOEI HELMETS USA
P.F.S. Service Campaign
POWERPLANT X AKILA
Sundowners Campaign
CORTECH
Lolo Women's Riding Leggings Sale Campaign
SHOEI - PFS CAMPAIGN
KPI FOCUS: AWARENESS, BOOKINGS
For this campaign, we utilized influencers and athletes to drive awareness for the P.F.S. (Personal Fitting System) helmet service. I sourced a diverse group of 4+ influencers and coordinated 2 athletes to be part of the campaign. The influencers and athletes showcased numerous applications for the product which created engagements and communication to new prospective SHOEI buyers.
RESULTS
·15% increase in bookings
· 30% Engagements increase for the campaign
· 500k+ impressions generated across numerous platforms
