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METHOD RACE WHEELS
While I'm presently at Method, I have been creating photo and video content for product campaigns and broader marketing initiatives. I also manage the brand’s social media channels and focus on producing content that performs by driving engagement, strengthening brand presence, and supporting sales through compelling visuals and storytelling.
2025
709 BEAD GRIP
CAMPAIGN
2025
FORGED CAMPAIGN
I helped shoot Method’s FORGED wheel launch for the 203 and 204 models, contributing photo and video content that highlighted the premium design and performance of the product. My work supported the campaign across marketing channels, building excitement for the release and engaging both new and existing customers.
ZUMIEZ
24' ZUMIEZ X PLANTED by Vic Blends
On September 14th 2024, Zumiez celebrated a new brand partnership with Vic Blends's new brand "PLANTED".
Zumiez partnered up with renowned barber Vic Blends to celebrate his brand "PLANTED" now being carried at Zumiez nationwide. The event hosted four barbers giving out free haircuts as well as a skate demo, catering, and other activities for attendees.
To capture the event, Zumiez hired me to produce video and photo assets for the event + highlighting Vic's story behind "PLANTED".
VIDEO : MIKE LUCI @mikeluci
PHOTO : OLIVER KING @kingollie99
PHOTO + VIDEO EDITING: MIKE LUCI
2024-2025
RAISED WHEELS
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